UI/UX Design

Hi, I am Bogdan Cristian.

End-to-end UI/UX designer — from fuzzy problem to polished interface. Grounded in research, driven by craft, measured by outcomes.

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About Me

Bridging user needs
and business goals.

I'm a UI/UX designer with 6+ years shaping digital products across automotive, fintech, and enterprise SaaS. I work at the intersection of user research, systems thinking, and interface craft — turning complex problems into experiences that feel obvious in hindsight.

Currently Senior Consultant UI Designer at MHP – A Porsche Company, I build scalable design systems and lead the end-to-end design of B2B applications used by thousands of users across Europe.

Methodical, collaborative, and deeply curious about the humans behind the screens.

Cluj-Napoca, Romania
Design Thinking

"Design is not just what it looks like and feels like. Design is how it works."

Steve Jobs
Expertise

Design across the
full product lifecycle.

From first-principles research to pixel-perfect handoff — I work across the full stack of UI/UX design, adapting depth to what each problem demands.

01

UX Research & Discovery

User interviews, contextual enquiry, competitive analysis, and synthesis — building a shared understanding of the real problem before any design starts.

User Interviews Journey Mapping Jobs-to-be-Done
02

Product Strategy & IA

Information architecture, user flows, and product scoping that turn scattered requirements into coherent, navigable experiences.

User Flows Sitemaps Requirements
03

UI Design & Prototyping

High-fidelity interfaces and interactive prototypes that communicate intent clearly — to users in testing, and to engineers in handoff.

Hi-Fi Mockups Prototyping Figma
04

Design Systems

Component libraries, token architectures, and documentation that give teams a shared language and let products scale without breaking.

Component Libraries Design Tokens Documentation
05

Usability Testing

Moderated and unmoderated testing, heuristic reviews, and accessibility audits that surface friction before it reaches production.

Moderated Testing Heuristic Review A11y Audit
06

Dev Handoff & QA

Annotated specs, dev-ready Figma files, and implementation review — closing the gap between design intent and shipped reality.

Figma Dev Mode Annotations Implementation QA
By the Numbers
30+
Products Shipped
20+
Clients
4+
Years in Product
Case Studies

Products with
purpose.

FleetOS Fleet Management
B2B / Enterprise
FleetOS — Fleet Management Redesign
Precizien Design System
UI / Branding
Precizien Watches — Branding Manual
Crypto Wallet UX
UI/UX Design - Competitor Research
Crypto Wallet — End-to-End Concept
CasiNo9 NPS Survey
B2B / Enterprise
CasiNo9 — NPS Design: Capturing User Feedback at Scale
The Craft

"If you think good design is expensive, you should look at the cost of bad design."

Dr. Ralf Speth, CEO Jaguar Land Rover
My Process

Design that earns
its decisions.

"You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new." — Steve Jobs
01

Discover

User interviews, stakeholder workshops, heuristic reviews, and competitive benchmarking to establish what problem is actually worth solving.

02

Define

Information architecture, user flows, and prioritised problem statements that align the team before a single pixel is placed.

03

Design

Lo-fi wireframes through hi-fi prototypes, tested with real users at each stage. Iteration is built into the rhythm, not bolted on at the end.

04

Deliver

Dev-ready Figma specs, component documentation, and post-launch QA — closing the gap between intent and implementation.

Testimonials

What collaborators say.

"Bogdan doesn't just deliver screens — he challenges assumptions, asks the right questions, and pushes the product thinking further than the brief. He made our whole team smarter about design."

Maren Holst
Paddy Fong
Product Manager, REI Development

"Working with Bogdan on FleetOS was the first time we'd had a designer who owned the whole problem — research, architecture, UI, handoff. The product shipped on time and our NPS jumped 22 points."

Luca Ferretti
Marius Vantu
Owner, DaliMedia

"Bogdan built our entire component library from scratch in Figma and had every engineer using it within two weeks. The design system reduced our front-end build time by 35% — measurably, not anecdotally."

Astrid Bakke
Ciprian Scrobota
Head of Product, Precizien

Have a product problem
worth solving?

Let's Talk Product →
Get in Touch

Let's make
something good.

Whether you're building a new product from scratch, untangling an existing one, or scaling a design system across teams — I'd love to hear about it. Every great product starts with the right conversation.

Email
bogdan@bogdanisvisuals.com
Based in
Cluj-Napoca, Romania